Key facts
| Product | Early equity or SAFEs |
| Funding type | Equity investors |
| Estimated rate as of today | Equity — you sell a share of the company |
| Pricing source | Estimated as of today |
| Time to cash | About 4 weeks |
| Typical size | Up to $250K |
| Term | — |
| Requirements | No hard minimums listed |
| Regions | US · UK · EU · Global |
| What they underwrite | Your team, market & traction |
| Collateral | None |
| How you repay | Never (ownership sold) |
| Dilution | Yes — equity sold |
Friends & family pros and cons
- Available in US, UK, EU, Global
- Dilutive: you sell equity
High-growth plans where debt can't be serviced yet.
Permanent dilution, board seats, and pressure for venture-scale outcomes.
Friends & family alternatives
Other equity investors providers, fastest first.
| Provider | Estimated as of today | Time to cash | Requirements | |
|---|---|---|---|---|
| Angel investors SAFEs / priced seed |
Equity — you sell a share of the company | About 6 weeks | No hard minimums listed | Compare → |
| Seed VC Priced seed or SAFE round |
Equity — you sell a share of the company | About 2 months | No hard minimums listed | Compare → |
| Series A VC Priced round |
Equity — you sell a share of the company | About 4 months | $1M+ ARR | Compare → |
Compare Friends & family
Friends & family FAQ
How much does Friends & family cost?
Estimated rate for Friends & family's early equity or SAFEs as of today: Equity — you sell a share of the company. This is an estimate as of today, not the lender's quoted interest rate. Your actual cost depends on your business and Friends & family's underwriting.
How fast does Friends & family fund?
About 4 weeks from application to cash, based on typical timelines.
What are Friends & family's requirements?
No hard minimums listed. Available in US, UK, EU, Global.
How much can you get from Friends & family?
Up to $250K.
What are the best alternatives to Friends & family?
Other equity investors providers include Angel investors (Equity — you sell a share of the company, about 6 weeks); Seed VC (Equity — you sell a share of the company, about 2 months); Series A VC (Equity — you sell a share of the company, about 4 months). Compare all 4 side by side on B2B Agent.
Is Friends & family your best option?
Price Friends & family against all 84 options for your amount, revenue and timeline — then ask for an introduction to the best fits.
Rates are estimates as of today, not a lender's quoted interest rate. Not an offer of credit, investment, legal or tax advice. B2B Agent may receive a referral fee when we introduce you to a provider; it never changes rankings or what we publish. Lenders: send your current terms so we can refresh the estimate, which also makes you eligible for the Transparent Pricing and Lowest Rate awards. Update your listing.