Sell a share of the company for cash; nothing to repay.
High-growth plans where debt can't be serviced yet.
Permanent dilution, board seats, and pressure for venture-scale outcomes.
At a glance
| Family | Equity (sell ownership) |
| What gets underwritten | Your team, market & traction |
| Collateral | None |
| How you repay | Never (ownership sold) |
| Dilution | Yes — equity sold |
| Typical pricing | Equity — you sell a share of the company |
| Typical time to cash | About 4 weeks to about 4 months |
| Good for | Growth spend · Extending runway · R&D · Working capital |
Equity investors providers compared
Sorted by the low end of the estimated rate as of today. Your actual cost depends on your revenue, credit profile and term — the calculator works it out for you.
| Provider | Estimated as of today | Time to cash | Typical size | Requirements | Regions |
|---|---|---|---|---|---|
| Friends & family Early equity or SAFEs |
Equity — you sell a share of the company estimated |
About 4 weeks | Up to $250K | No hard minimums listed | US · UK · EU · Global |
| Angel investors SAFEs / priced seed |
Equity — you sell a share of the company estimated |
About 6 weeks | Up to $1.5M | No hard minimums listed | US · UK · EU · Global |
| Seed VC Priced seed or SAFE round |
Equity — you sell a share of the company estimated |
About 2 months | Up to $5M | No hard minimums listed | US · UK · EU · Global |
| Series A VC Priced round |
Equity — you sell a share of the company estimated |
About 4 months | Up to $25M | $1M+ ARR | US · UK · EU · Global |
Is equity investors right for you?
See how it stacks up against every other way to raise — priced for your amount, revenue and timeline.
Other funding types
Rates are estimates as of today, not a lender's quoted interest rate. Not an offer of credit, investment, legal or tax advice. B2B Agent may receive a referral fee when we introduce you to a provider; it never changes rankings or what we publish. Lenders: send your current terms so we can refresh the estimate, which also makes you eligible for the Transparent Pricing and Lowest Rate awards. Update your listing.